We love working with this client; the morning teas has certainly improved! The brief for this large commercial baker was to incorporate the ‘old’ in a ‘new’ and fresh (pardon the pun) way.
They’ve been baking since 1885. In our first meeting we spied a great black and white shot of the founders and first premises on their wall and we ended up using it as the basis for their visual identity.
The resulting new look references the past but in a contemporary manner. The collateral that is now launching from the initial work looks great, including website, Product Catalogues, a delivery fleet you can’t miss, groovy packaging and in-store campaign materials that really catches the eye.
Now all we need to do is get them to stop bringing sausage rolls to the meetings!
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