Elevate Legal provides commercial legal advice, outsourced general counsel and company secretary services. They support companies who need an experienced lawyer and company secretary on-call, but don’t require them full-time. We were challenged to develop a brand that was honest and trustworthy but also evoked a high level of professionalism. The ‘a’ in the word elevate was flipped to represent an arrow and by sitting alongside the ‘v’ provides a strong sense of movement but also solidarity. The client was incredibly happy with the result.