Picking the perfect file every time

Understanding logo file formats can feel overwhelming, but it’s essential for making sure your brand always looks its best. 

Logos are supplied in different file formats and colour modes to suit specific uses. Using the correct version ensures accurate colour reproduction, sharp clarity and consistent brand presentation across print and digital applications.

In this quick guide, we’ll break down the most common logo file types, explain their differences, and show you exactly when and where to use each one.

Colour systems
What colours to use when?

RGB
[ RED | GREEN | BLUE ]
This colour format is for digital use. RGB creates more vibrant colours for viewing on a digital screen (that are not achievable when printing). Do not use RGB files when printing.
HEX CODE | #000000 —This format is commonly used in web building – simply a different way of communicating the exact same colour code as RGB.

CMYK
[ CYAN | MAGENTA | YELLOW | BLACK ]
This colour format is for print use. CMYK is a standard printing method, it works by combining percentages of these four colours to create various shades and hues.

PANTONE
[ PANTONE® MATCHING SYSTEM (PMS) ]
Pantone® colours are exact colours created from precise mixtures of ink – the most accurate way to achieve colour consistency. This colour system is only cost effective when printing large quantities.

File formats
Which file types do I use?

.PNG
PNG files are commonly used for their ability to support a transparent background making them superior than JPG files in digital applications.
They can also be used in print applications, where a transparent background is needed.

.JPEG
The most common image file format, JPG files can be used for both digital and print applications.
Often we can get JPG file sizes smaller than PNG, which leads to faster loading websites. However, they cannot support a transparent background.

.EPS
EPS files are vector files, commonly used by designers and printers.
Unlike raster files, they can be scaled without losing quality. EPS files are essential for printing processes, such as signage or printing on apparel.