Giving great design feedback
Giving great feedback isn’t about being an expert in design, it’s about clearly sharing what you need so we can bring your ideas to life without unnecessary back and forth. The truth is, clear feedback is the secret to keeping
A lighter lift: when a brand refresh (not rebrand) is the smarter move
A simple guide for when a light tune-up is all you really need. A full rebrand can feel like a big leap, and in many cases, it’s not actually necessary, although some designers out there may be screaming that we’re
The digital-first palette: flipping an age old process
There was a time when every brand palette started with Pantone swatches on a desk and a designer squinting at tiny printed chips under perfect lighting. And while Pantones still have their place (which is probably changing too, thanks to