Grounded in heritage, easy by nature

Established in 1978, Goodwoods Saddlery carries a rich heritage that has been built on over decades. The brand had strong roots, it just needed a refreshed look to bring that feeling and warmth forward.

Our approach centred on evolving the brand, not reinventing it. We introduced a warm, earthy colour palette that reflects the natural materials and grounded nature of the business. The result is a brand that feels more inviting, more human, and more aligned with horse riding and the Aussie outback!

Moving forward, we rolled the refreshed identity out across a multiple of touch points from, Google Display creatives, Meta (Facebook & Instagram) Advert creatives, and successful EDM campaigns, creating a consistent and recognisable presence wherever the brand shows up.