A vibrant identity for a platform that powers people management
Staff Central is in the business of connecting people and simplifying workforce management – clearly and with minimal fuss. Led by energy and a fast moving dynamic, Brand build wove together a comprehensive suite of branding assets that power the people, powering the people!
Bright colours, clear icons, and a dynamic graphic system helped bring personality to a complex offering, making it feel approachable without losing structure. From there, we rolled out everything from social templates, digital ads, print collateral, an explainer video and a great website that effectively explains a complex offering.
A full system built for flexibility, visibility and growth, just like the Staff Central platform itself.