A lighter lift: when a brand refresh (not rebrand) is the smarter move
A simple guide for when a light tune-up is all you really need. A full rebrand can feel like a big leap, and in many cases, it’s not actually necessary, although some designers out there may be screaming that we’re
The digital-first palette: flipping an age old process
There was a time when every brand palette started with Pantone swatches on a desk and a designer squinting at tiny printed chips under perfect lighting. And while Pantones still have their place (which is probably changing too, thanks to