Giving great design feedback
Giving great feedback isn’t about being an expert in design, it’s about clearly sharing what you need so we can bring your ideas to life without unnecessary back and forth. The truth is, clear feedback is the secret to keeping projects moving smoothly, reducing revision rounds, and making sure your
A lighter lift: when a brand refresh (not rebrand) is the smarter move
A simple guide for when a light tune-up is all you really need. A full rebrand can feel like a big leap, and in many cases, it’s not actually necessary, although some designers out there may be screaming that we’re crazy to suggest anything of the sort (look, we love
The digital-first palette: flipping an age old process
There was a time when every brand palette started with Pantone swatches on a desk and a designer squinting at tiny printed chips under perfect lighting. And while Pantones still have their place (which is probably changing too, thanks to Pantone’s new system, but that’s a whole other topic), the
Your logo suite file guide
Understanding logo file formats can feel like a mine field. In this quick guide, we’ll break down the most common logo file types, explain their differences, and show you exactly when and where to use each one.
You’re not going to hurt my feelings
In the world of design and business, the phrase ‘You’re not going to hurt my feelings’ should feel reassuring for anyone new to working with a design agency. Many people worry about ‘hurting a designer’s feelings,’ and we get it… truly. But if you’re new to the creative process, you’ll